Parcel Protect
App Launch
When NTI set out to disrupt the parcel protection space, they needed a launch piece that could cut through. RUCKUS teamed up with their marketing crew to deliver just that—a fast-paced hype film introducing Parcel Protect, a new insurance product built for the world of ecommerce. Blending 3D animation, motion graphics, and live action, we highlighted the all-too-familiar pain points of shipping goods and how Parcel Protect steps in to save the day. Equal parts informative and entertaining, the film set the tone for launch, with a suite of feature-led videos rolling out soon after. A great collab with a bold team doing something fresh in the ecommerce space.
Credits
Client – NTI
Creative Direction – Ruckus Studio
Animation Director/s – Ricky Marks
Animation – Ricky Marks, Katherine Garcia, Matt Dye
3D Model – Tess Eden











