KYCO

COMPARASITES

At RUCKUS, we like a disruptor. So we were thrilled when Rumbletown asked us to partner with them to concept, create and animate this colourful and energetic spot to launch KYCO.

KYCO is a new, member-based organisation dedicated to changing the game in the Australian comparator website industry. CEO Trond Smith started the company to take the fight to unfair players that he refers “comparasites” — comparison sites that charge commissions on household bill switching of up to 40%.

KYCO is a crusading force for change; a brave new player not afraid to take on corporations and comparison sites alike to expose unfairness, reset the market and shift the balance of power back to consumers.