HYNE TIMBER

Beam 15

With a massive timber shortage throughout Australia, builders had a problem. Hyne Timber needed to release a new product quickly, and the team at Creature knew Beam 15 needed to hit the market with instant appeal. So they asked us if we could make laminate timber beams sexy. Yes, yes, we can.

Inspired by Kinetic Sculpture, our team designed each sequence to show the strength and mass availability of Beam 15. But to accompany the Voice Over talents of Robbie McGregor, they needed to be beautiful and unique.