Toggle offcanvas area

Lifestyle & Leisure

The creative team at YOUi insurance returned to RUCKUS for a new campaign. This time, RUCKUS was tasked with finding a way to bring more life and action to their iconic graphic style.

Moving the 2D icons into the 3D world adds depth and scale to the YOUi world, introducing characters to drive the narrative. Going down this avenue opened up the ability for camera moves, which were previously not possible with the YOUi brand assets. Having some creative license to lean in to the gags a little harder, with a few creative options in the animation phase, allowed us to pack as much as possible into the three-part series of broadcast and social-driven spots.

Behind the Scenes

Credits

Client – YOUi Insurance
Agency – YOUi Creative team
Agency Creative/s – Matt Gilmour, Jo Sellars, Gemma Wicham
Creative Direction – Ruckus Studio
Head of Production – Grace Francis
Animation Director/s – Matt Dye, Ricky Marks
Animation – Matt Dye, Rob Conn, Ahmed Nashabe
3D Modelling – Rob Conn, Ahmed Nashabe
Character Design – Ralee Winks
Character Modelling – Ahmed Nashabe
Light and Render – Matt Dye, Rob Conn
Compositing – Ricky Marks
Motion Design – Katherine Garcia
Sound – Rosco Audio

Close

Ricky Marks

Co-founder & Creative Director

Ricky Marks is an award-winning creative with a talent for bold design, clever storytelling, and turning complex ideas into clear, engaging messages. With over a decade of experience in Motion Graphics and Animation, he’s collaborated with global brands, agencies, startups, and local businesses across Australia, delivering work that’s as impactful as it is innovative.

Away from the desk, Ricky is a proud husband and father who treasures time with his family. He’s a keen runner, an amateur golfer working on his swing, and a passionate Brisbane Lions supporter. When he’s not cheering on his team, you’ll find him rewatching It’s Always Sunny in Philadelphia or diving into his next creative personal project.

Close
Close

Trina Grant 

Office Manager

With 25+ years of experience in post-production as a post-producer, Trina supports the smooth running of the studio. On the client side, Trina will reach out for invoicing and administration documentation. Trina wrangles suppliers’ invoices and payments, including those of suppliers’ creative artists. As well as maintaining our project management system to ensure we’re staying in check on a business front.

Close

Sarah Collier 

Senior 3D Artist

Sarah brings 15+ years of passion for storytelling to 3D animation and Visual Effects to RUCKUS. A long career working in TVC’s as well as top-tier films such as The Jungle Book and Aquaman, as well as a plethora of award-winning TV Series both locally and internationally. Sarah has also taught and inspired the next generation of Animation talent as a Lecturer and coordinated Animation courses at the Queensland University of Technology.

Close

Grace Francis

Head of Production

Grace is a solutions-oriented production lead with 10+ years of experience – spanning Australia and the Netherlands – producing campaigns for brands such as Asahi SuperDry, Uber and Adidas. She brings a well-rounded skillset to the table, having worked both ad agency and brand side, driving the production of everything from short-form film to photography to digital. Her strengths lie in bringing order to chaos & coordinating creatives and clients in pursuit of awesome work.

Close

Katherine Garcia

Motion Designer

Katherine is a highly talented motion designer who brings considered craft and efficiency to each project. With a keen design eye and a background working in-house in Colombia’s largest advertising agencies, she has the perfect understanding of what it takes to make great content quickly and creatively for various digital platforms.

Outside the office, Katherine enjoys playing futsal and is a big fan of Barcelona Femenino. She also loves listening to flamenco music and running by the river in the mornings. She’s always looking for activities that spark her creativity, such as hiking, camping, and long walks, with the hope of stumbling upon a waterfall along the way.

Close

Matt Dye

Co-founder & Creative Director

With over 20 years of experience making bold ideas and craft come to life. Renowned for his ability to direct creative solutions for any message. His 3D VFX and Animation background enables his hands-on supervision to constantly refine the craft and workflows to deliver standout results. With a keen eye for work that captures attention and stands the test of time, he’s always looking for the next big idea to pair with a creative concept.

Outside the office, Matt’s short attention span has him interested in many things, but mostly working out ways to relive his teenage years via his young son, and reminding himself the ground hurts a lot more than it used to.

Close