Smokey Joe
Deadly Choices
Ruckus helped to create and animate the world of ‘Smokey Joe the Neighbour’. A 16 part teaching series, focussed on teaching Indigenous children about the dangers of smoking
Created as the major resource material for the all-new Deadly Choices Junior Tobacco Education Program, Smokey Joe the Neighbour will be delivered through the Queensland Government funded Healthy Lifestyle Program, before being rolled out nationally.
Featuring the voice-over talents of Deadly Choices Ambassadors, Australian rugby league legend Steve Renouf and national female touch player, Bo de la Cruz; along with local public health sector specialist Sethy Willie, the series is informative as much as it is entertaining.
Credits
Client – Deadly Choices
Agency – Redsuit Advertising
Agency Producer – Tracey Fraser
Agency Creative/s – John Anderson
Creative Direction – Ruckus Studio
Animation Director/s – Ricky Marks, Matt Dye
Illustration – Tom Ward
Animation – Tom Ward, Ricky Marks
Voice Talent – Sethy Willie, Steve Renouf, Bo de la Cruz
Sound – Voice Plant
Music – Rafal Mikolajczyk