I’m Fine
Doritos and Reach Out
Ruckus had the honor of directing two impactful commercials for Doritos’ “I’m Fine” campaign. These spots highlighted the not-so-helpful inner thoughts that can creep into our minds even when we say, “I’m fine,” while reinforcing the importance of reaching out for help when it’s needed.
Working alongside talented typography artists from the Jacky Winter Group, we brought their stunning illustrations to life, blending bold visual storytelling with authentic emotion. The animated text and graphics elevated the campaign, creating a striking balance of relatability and artistry.
This campaign was an absolute blast to work on. From directing the commercials to collaborating on the visuals, the entire project was a testament to creativity and teamwork. The client was thrilled, and we’re proud to have delivered a campaign that resonates with audiences while carrying a meaningful message.
Credits
Coming Soon.