YATES
Summer Campaign
The Taxi Film Production and New Colony teams reached out for some RUCKUS action on the latest Yates brand campaign. Directed by Justin McMillan, our crew worked across multiple styles of executions for three different products under the Yates banner.
Various CG elements are integrated throughout each spot, including imaginary cloth-simulated speech bubbles, 3D character animation and extensive background clean-up.
This campaign also introduces a familiar nemesis for gardens worldwide, “General McThistle”.
This fun character was designed and brought to life for his short screen debut by RUCKUS Studio. Check out the Before and Afters below, and look out for McThistle at your favourite Yates retailer.
Before & After
CREDITS
Client - YATES
Agency - New Colony
Agency Creative/s - Mark Harricks, Chris Badger
Agency Producer - Paul Friedmann
Production Company - Taxi Film Production
Director - Justin McMillan
Production Producer - Simone Mackie
VFX Supervisor - Ricky Marks, Matt Dye
Creative Direction - Ruckus Studio
Animation Director - Matt Dye
Character Design - Cameron Pyke, Andrew Kimberly
3D Animation - Andrew Kimberly & Matt Dye
Motion Design - Ricky Marks, Katherine Garcia
Light & Render - Matt Dye
Composting - Ricky Marks, Mitchell Charman
Online - Ricky Marks
Offline - Mark Bennett
Grade - Kali Bateman
Sound - Bruce Heald