DEADLY CHOICES
SMOKEY JOE
THE NEIGHBOUR
Ruckus helped to create and animate the world of ‘Smokey Joe the Neighbour’. A 16 part teaching series, focussed on teaching Indigenous children about the dangers of smoking
Created as the major resource material for the all-new Deadly Choices Junior Tobacco Education Program, Smokey Joe the Neighbour will be delivered through the Queensland Government funded Healthy Lifestyle Program, before being rolled out nationally.
Featuring the voice-over talents of Deadly Choices Ambassadors, Australian rugby league legend Steve Renouf and national female touch player, Bo de la Cruz; along with local public health sector specialist Sethy Willie, the series is informative as much as it is entertaining.
Featured Frames
Concept Sketches
Character Rigging
CREDITS
Client - Deadly Choices
Agency - Redsuit Advertising
Agency Producer - Tracey Fraser
Agency Creative/s - John Anderson
Creative Direction - Ruckus Studio
Animation Director/s - Ricky Marks, Matt Dye
Illustration - Tom Ward
Animation - Tom Ward, Ricky Marks
Voice Talent - Sethy Willie, Steve Renouf, Bo de la Cruz
Sound - Voice Plant
Music - Rafal Mikolajczyk