We partnered once again with our good friends at Hyne Timber to develop a motion graphics package announcing the exciting new update to their Hyne Design software. As the industry standard for structural timber design, Hyne Design simplifies complex processes with a user-friendly interface. The project involved a two-phase video launch, spaced one month apart. The teaser video was designed to generate excitement among existing Hyne Design users, hinting that something bigger and better was on the horizon. The follow-up video, paired with an invitation, introduced users to the latest version of the software, now fully accessible in-browser. We found this project particularly rewarding, knowing it would resonate with users and enhance their experience.