Surf Life Saving Foundation
This simple and beautiful idea was built around the insight that when put together, the $20 and $50 note resembles the Surf Life Saving Flag. To spark interest and engagement, we utilised macro photography within our fully CG Environment to provide the audience with a unique perspective. Discovering the detail within the artwork was the most surprising part of the project. We were able to create highly detailed textures for certain parts of the notes, and generated textures for a shader network to create something never seen before.
Credits
Client – Surf Life Saving Foundation
Agency – The Together Society
Agency Producer – Priscilla Jeha
Creative Direction – RUCKUS Studio
Animation Director/s – Matt Dye, Ricky Marks
Animation – Matt Dye
Texture Artist – Ricky Marks
Light & Render – Matt Dye
Composite – Ben Ying
Sound – Rosco Audio