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Parcel Protect

Delivery Run

Parcel Protect, a company backed by freight insurance heavyweight NTI, came to RUCKUS for end to end post-production, creative concept development, and on-set VFX supervision for their action-packed, colour-filled brand film, “Delivery Run.” The campaign consisted of a 2-minute brand film, each character had their own 30-second storylines as well as snackable social media posts.

Inspired by 90’s game show television, Parcel Protect’s marketing team asked RUCKUS to increase visual engagement and TV-themed nostalgia in this project craved. The VFX team was tasked with building scale into the scene, creating generative crowd systems to fill the warehouse-style location and make it feel like a custom-built venue. By utilising existing structures and equipment, the team added a wide range of background VFX extensions and enhancements—and, in some cases, superpowers for the show’s heroes. To further embrace the tongue-in-cheek nature of the creative strategy, our motion designers developed a full graphics package to inject additional Parcel Protect branding throughout the piece.

Once this brand film hit media channels, its metrics erupted. Delivered in modules and released in waves, the resulting surge in brand connection and click-through rates was among the highest the company has ever seen. While we cannot confirm any rumours of Delivery Run 2, we certainly encourage creating more fun projects like this!

Credits

Client – Parcel Protect
Agency – Hero
Production Company – Compadre Picture Co.
Creative Direction – Ruckus Studio
Animation Director/s – Matt Dye, Ricky Marks
Head of Production – Grace Francis
VFX / Motion Designer – Katherine Garcia, Ricky Marks,
Mitch Charman, Matt Dye
Offline – Kerry Farrell
Online – Steve Leacey
Colourist –  Justin McDonald
Sound – Rosco Audio

Ricky Marks

Co-founder & Creative Director

Ricky Marks is an award-winning creative with a talent for bold design, clever storytelling, and turning complex ideas into clear, engaging messages. With over a decade of experience in Motion Graphics and Animation, he’s collaborated with global brands, agencies, startups, and local businesses across Australia, delivering work that’s as impactful as it is innovative.

Away from the desk, Ricky is a proud husband and father who treasures time with his family. He’s a keen runner, an amateur golfer working on his swing, and a passionate Brisbane Lions supporter. When he’s not cheering on his team, you’ll find him rewatching It’s Always Sunny in Philadelphia or diving into his next creative personal project.

Trina Grant 

Office Manager

With 25+ years of experience in post-production as a post-producer, Trina supports the smooth running of the studio. On the client side, Trina will reach out for invoicing and administration documentation. Trina wrangles suppliers’ invoices and payments, including those of suppliers’ creative artists. As well as maintaining our project management system to ensure we’re staying in check on a business front.

Sarah Collier 

Senior 3D Artist

Sarah brings 15+ years of passion for storytelling to 3D animation and Visual Effects to RUCKUS. A long career working in TVC’s as well as top-tier films such as The Jungle Book and Aquaman, as well as a plethora of award-winning TV Series both locally and internationally. Sarah has also taught and inspired the next generation of Animation talent as a Lecturer and coordinated Animation courses at the Queensland University of Technology.

Grace Francis

Head of Production

Grace is a solutions-oriented production lead with 10+ years of experience – spanning Australia and the Netherlands – producing campaigns for brands such as Asahi SuperDry, Uber and Adidas. She brings a well-rounded skillset to the table, having worked both ad agency and brand side, driving the production of everything from short-form film to photography to digital. Her strengths lie in bringing order to chaos & coordinating creatives and clients in pursuit of awesome work.

Katherine Garcia

Motion Designer

Katherine is a highly talented motion designer who brings considered craft and efficiency to each project. With a keen design eye and a background working in-house in Colombia’s largest advertising agencies, she has the perfect understanding of what it takes to make great content quickly and creatively for various digital platforms.

Outside the office, Katherine enjoys playing futsal and is a big fan of Barcelona Femenino. She also loves listening to flamenco music and running by the river in the mornings. She’s always looking for activities that spark her creativity, such as hiking, camping, and long walks, with the hope of stumbling upon a waterfall along the way.

Matt Dye

Co-founder & Creative Director

With over 20 years of experience making bold ideas and craft come to life. Renowned for his ability to direct creative solutions for any message. His 3D VFX and Animation background enables his hands-on supervision to constantly refine the craft and workflows to deliver standout results. With a keen eye for work that captures attention and stands the test of time, he’s always looking for the next big idea to pair with a creative concept.

Outside the office, Matt’s short attention span has him interested in many things, but mostly working out ways to relive his teenage years via his young son, and reminding himself the ground hurts a lot more than it used to.