Parcel Protect
Delivery Run
Parcel Protect, a company backed by freight insurance heavyweight NTI, came to RUCKUS for end to end post-production, creative concept development, and on-set VFX supervision for their action-packed, colour-filled brand film, “Delivery Run.” The campaign consisted of a 2-minute brand film, each character had their own 30-second storylines as well as snackable social media posts.
Inspired by 90’s game show television, Parcel Protect’s marketing team asked RUCKUS to increase visual engagement and TV-themed nostalgia in this project craved. The VFX team was tasked with building scale into the scene, creating generative crowd systems to fill the warehouse-style location and make it feel like a custom-built venue. By utilising existing structures and equipment, the team added a wide range of background VFX extensions and enhancements—and, in some cases, superpowers for the show’s heroes. To further embrace the tongue-in-cheek nature of the creative strategy, our motion designers developed a full graphics package to inject additional Parcel Protect branding throughout the piece.
Once this brand film hit media channels, its metrics erupted. Delivered in modules and released in waves, the resulting surge in brand connection and click-through rates was among the highest the company has ever seen. While we cannot confirm any rumours of Delivery Run 2, we certainly encourage creating more fun projects like this!
Credits
Client – Parcel Protect
Agency – Hero
Production Company – Compadre Picture Co.
Creative Direction – Ruckus Studio
Animation Director/s – Matt Dye, Ricky Marks
Head of Production – Grace Francis
VFX / Motion Designer – Katherine Garcia, Ricky Marks,
Mitch Charman, Matt Dye
Offline – Kerry Farrell
Online – Steve Leacey
Colourist – Justin McDonald
Sound – Rosco Audio





