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MyForage App Guide

Queensland Government

Farmers know their land better than anyone, but even they can use a little help now and then. That’s where the MyFORAGE tool comes in, helping farmers manage their pastures and stay connected with local councils. We were asked to create a How-To video to show new users the ropes.

Our Role

Our mission was to make the MyFORAGE tool as user-friendly as possible through a clear, engaging onboarding video. We needed to showcase the tool’s functionality while making sure it resonated with farmers and agricultural workers—many of whom work in remote areas.

Creative Solution

We started by getting hands-on with the tool, conducting on-site research to understand its ins and outs. Armed with this knowledge, we created an animation featuring screen recordings, enhanced by motion graphics to highlight key features. The voice-over? Clear, friendly, and designed to guide users step-by-step. The result was a polished, practical resource that farmers could trust.

Outcome

The video became a cornerstone of the MyFORAGE website, helping farmers across Queensland get the most out of the tool. By simplifying complex processes and making them accessible, we made sure this essential resource reached the people who needed it most.

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Credits

Client – MyFORAGE
Agency – Redsuit Advertising
Creative Direction – Ruckus Studio
Animation Director/s – Ricky Marks
Motion Graphics – Katherine Garcia, Ricky Marks
Sound – The Voice Plant

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Ricky Marks

Co-founder & Creative Director

Ricky Marks is an award-winning creative with a talent for bold design, clever storytelling, and turning complex ideas into clear, engaging messages. With over a decade of experience in Motion Graphics and Animation, he’s collaborated with global brands, agencies, startups, and local businesses across Australia, delivering work that’s as impactful as it is innovative.

Away from the desk, Ricky is a proud husband and father who treasures time with his family. He’s a keen runner, an amateur golfer working on his swing, and a passionate Brisbane Lions supporter. When he’s not cheering on his team, you’ll find him rewatching It’s Always Sunny in Philadelphia or diving into his next creative personal project.

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Zara Finlay 

Senior Producer

Zara is a Senior Producer with 15+ years of experience managing and launching large-scale, innovative projects within production and agency environments. Diverse background managing the creative and operational aspects of production and post-production for commercials, feature films, location-based experiences and events. Strong organisational and leadership capability with excellent communication and interpersonal skills.

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Trina Grant 

Office Manager

With 25+ years of experience in post-production as a post-producer, Trina supports the smooth running of the studio. On the client side, Trina will reach out for invoicing and administration documentation. Trina wrangles suppliers’ invoices and payments, including those of suppliers’ creative artists. As well as maintaining our project management system to ensure we’re staying in check on a business front.

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Sarah Collier 

Senior 3D Artist

Sarah brings 15+ years of passion for storytelling to 3D animation and Visual Effects to RUCKUS. A long career working in TVC’s as well as top-tier films such as The Jungle Book and Aquaman, as well as a plethora of award-winning TV Series both locally and internationally. Sarah has also taught and inspired the next generation of Animation talent as a Lecturer and coordinated Animation courses at the Queensland University of Technology.

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Grace Francis

Head of Production

Grace is a solutions-oriented production lead with 10+ years of experience – spanning Australia and the Netherlands – producing campaigns for brands such as Asahi SuperDry, Uber and Adidas. She brings a well-rounded skillset to the table, having worked both ad agency and brand side, driving the production of everything from short-form film to photography to digital. Her strengths lie in bringing order to chaos & coordinating creatives and clients in pursuit of awesome work.

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Katherine Garcia

Motion Designer

Katherine is a highly talented motion designer who brings considered craft and efficiency to each project. With a keen design eye and a background working in-house in Colombia’s largest advertising agencies, she has the perfect understanding of what it takes to make great content quickly and creatively for various digital platforms.

Outside the office, Katherine enjoys playing futsal and is a big fan of Barcelona Femenino. She also loves listening to flamenco music and running by the river in the mornings. She’s always looking for activities that spark her creativity, such as hiking, camping, and long walks, with the hope of stumbling upon a waterfall along the way.

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Matt Dye

Co-founder & Creative Director

With over 20 years of experience making bold ideas and craft come to life. Renowned for his ability to direct creative solutions for any message. His 3D VFX and Animation background enables his hands-on supervision to constantly refine the craft and workflows to deliver standout results. With a keen eye for work that captures attention and stands the test of time, he’s always looking for the next big idea to pair with a creative concept.

Outside the office, Matt’s short attention span has him interested in many things, but mostly working out ways to relive his teenage years via his young son, and reminding himself the ground hurts a lot more than it used to.

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