Moments Uninterrupted
Sanofi – Bisolvon
Alongside Publicis Worldwide, we created a series of animations for the medicine brand Bisolvon. With a tight turnaround and a total of 38 versions to work across TV and multiple social platforms, we developed a concept and style that was vibrant, flexible and helped elevate the product in a competitive marketplace.
The title sequence is a snapshot of the shipwreck that leads to the mystery and secrets surrounding Cape Mercy. RUCKUS created an underwater world filled with symbolic pieces of the wreck, slowly sinking to the bottom of the ocean floor. Throughout the piece, hidden secrets and plots points were designed to reveal themselves as the 12 part series plays through.
Credits
Client – Sanofi
Agency – Publicis Worldwide
Creative Direction – RUCKUS Studio
Animation Director/s – Matt Dye, Ricky Marks
3D Animation – Hugo Hors
Motion Graphics – Ricky Marks