Painxcellence
MedicineX
Ruckus collaborated with MedicineX to create two animations for the PainXcellence series, focusing on distinct healthcare topics. One video explores the role of anti-inflammatories in managing adult acute pain, while the other highlights effective solutions for pediatric pain and fever relief.
This project demonstrates Ruckus’ expertise in enhancing established imagery through animation. By staying true to Beck Feiner’s quirky and distinctive style, we brought her illustrations to life with movement and personality. The result is clear, engaging, and visually appealing content that simplifies complex medical concepts and delivers impactful educational messaging.
Credits
Client – Medicine X
Creative Direction – Ruckus Studio
Animation Director/s – Ricky Marks
2D Animation – Ricky Marks, Cam Pyke
Sound – The Voice Plant