DOMINOS Dough
Dominos
In collaboration with Elevencom and the wonderfully talented Melbourne artist Beck Feiner, we had a blast bringing Domino’s Pizza journey to life through a series of quirky, engaging animations. From harvesting the wheat for the dough to delivering that hot, cheesy goodness straight to your doorstep, these animations captured every step of the process with charm and humor.
Designed specifically for the Domino’s website, this project aimed to educate audiences in a fun and interactive way. We took charge of all the creative direction and animations, ensuring Beck’s vibrant illustrations came alive. Each sequence was thoughtfully crafted to be as playful and captivating as the artwork itself, highlighting the care and effort behind every Domino’s Pizza. This project exemplified a perfect blend of creativity and teamwork, showing how a delightful visual narrative can transform even the simplest processes into something extraordinary.
Credits
Client – Dominos
Agency – Elevencom
Creative Direction – RUCKUS Studio
Animation Director/s – Ricky Marks
2D Animation – Amy Wheelhouse