Brisbane Times
It’s Brisbane’s time
Brisbane has plenty to talk about, and It’s Brisbane’s Time gave those conversations some serious movement.
RUCKUS jumped in to take the campaign treatment from strong idea to fully realised motion, shaping the look, rhythm and final craft of the piece. Each frame was built to land quickly, while holding enough detail to reward a second or third watch.
Built around contrast and layered meaning, the frames paired sharp statements with imagery that explored the message behind them, or the different sides of the discussion. From the 2032 Games and grocery bills to energy, transport, schools and the future of the city, the campaign was designed to feel distinctly Brisbane: immediate, layered, and full of the conversations happening around us.
Credits
Client – Brisbane Times
Agency – Publicis Australia
Creative Direction – Ruckus Studio
Animation Director/s – Ricky Marks
Head of Production – Grace Francis
Motion Designer – Katherine Garcia, Christian Oroz Storm
Online – Katherine Garcia
Sound – XO Post













